When designing a project for a tanning lotion, it's important to consider the branding and marketing strategies that will make the product stand out from competitors. In this case, the brand is called "Tan & Melt," which is a playful name that appeals to a younger adult demographic.

To come up with this brand name, I first brainstormed different ideas related to tanning, such as sunshine, bronze, and glow. I wanted the name to be catchy and memorable, so I thought about combining two words that were related to the product. I eventually settled on "tan & melt," which not only incorporates the idea of getting a tan but also suggests that the lotion will help melt into the skin, creating a seamless and natural-looking tan.

In terms of the overall branding, I wanted the design to be playful and eye-catching, with bright colors and bold typography.